The 5th Annual Underbanked Financial Services Forum

Miami, FL  June 3 – 4, 2010
New Market Partners participated as a speaker in the Underbanked Solutions Exchange (a working group of mid-size financial

Where are underbanked customers doing their financial transactions?

Customer Profile:

26 year old college graduate
Recreation director at the YMCA
Checking account in national bank

Cash Banking behavior:

Uses check cashing store on payday.
Bill pay service for

Successfully reaching the underbanked – It’s more than just marketing

$106 billion in fee income and over 106 million people. That is the size of the underbanked market in the United States, according to a national survey conducted by the leading non-profit in the sector, the Center for Financial Services Innovation