Madison, Wis. – The Credit Union Executives Society is pleased to announce a partnership with New Market Partners, Atlanta, to help credit unions reach the Cash Banking^™ market.

Their program, CU Cash Banking Solution^™, offers credit unions a new source of fee income, the opportunity to extend into emerging markets and attract younger members, and the ability to migrate underbanked individuals to fully-banked members.

CU Cash Banking Solution^™ is a complete program for building and implementing cash banking services. It’s composed of strategic products and tools, including full-service check cashing, prepaid debit cards, remittances, and bill payment aggregated into a single interface to create a quick and easy member experience. It’s a suite of alternative financial services that can be implemented individually or as a turnkey program. New Market Partners also provides market research and segmentation, product set development, marketing strategies, retail implementation and post-launch support. During each phase of the process, CU Cash Banking Solution^™ ensures that credit unions follow compliance requirements and manage risk appropriately.

“This partnership presents a great opportunity to live up to the credit union mission to serve the underserved,” said Dale Schumacher, chairman, CUES’ board of directors and president/CEO, Tampa Bay Federal Credit Union, Tampa, Fla. “New Market Partners’ experience in reaching expanding markets has made them leaders in the financial services industry.”

“We are very excited to help credit unions develop a new revenue source while getting in touch with existing members and a potential younger, underserved member base,” said George Hodges, Managing Director, New Market Partners. “There’s a real need for sustainable and socially responsible cash banking products and services for underbanked individuals.”

For more information, visit cues.org; or call 800.252.2664, ext. 3400.

CUES is a Madison, Wisconsin-based, independent, not-for-profit, international membership association for credit union executives. Its mission is to educate and develop credit union CEOs, directors and future leaders.

New Market Partner’s mission is to partner with organizations to serve the unbanked and underbanked using profitable, sustainable and socially responsible financial products and services that lead to “fully banked” relationships including savings, credit access, and asset creation.  Our firm is a leading innovator in using Alternative Financial Services (AFS) to serve the underbanked market, with eight years of experience, and a unique mix of clients including credit unions, non-profits, community based organizations, community development banks, large banks, and national retailers.

Cash Banking is a service market of New Market Partners, LLC all rights reserved.

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For more information, contact:

Barb Kachelski, SVP/Chief Operations Officer
800.252.2664 or 608.271.2664, ext. 5318
barb@cues.org / cues.org