Serving the unbanked and underbanked market usually translates into Marketing to Hispanics. The Hispanic community in the United States is characterized by a mix of recent immigrant workers, established families, small business owners, and “mainstream” fully acculturated Hispanic Americans. The challenge is to develop a communication strategy and impactful marketing tactics to connect with each of these groups effectively, and get them in the door of your retail store or branch.
New Market Partners specializes in messaging for the unbanked and underbanked Hispanic segment. We have experience creating relevant, impactful, Spanish language customer sales and marketing communication that is targeted to the specific financial services needs of each segment of the Hispanic market. We provide our clients with sales and marketing plans, message strategies, and tactical sales and marketing executions. We have the creative resources to develop the sales and marketing tactics ourselves, or we can work with our clients’ marketing agency to ensure continuity between the message strategy and creative execution.